Collection: OUIDAD

**** Stocking at ADORNED BEAUTY MARCH 2022.

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1984

Ouidad opens her first salon dedicated to curls, offering curly-haired women the freedom to embrace the endless options and enviable texture only curly hair can offer.

Today, more than 60% of women have curly hair,
and no two curls are the same.

Ouidad

Each curl has its own internal structure, which controls the shape and flow of your hair. Ouidad identified the four different curl types — Wavy, Loose, Tight, and Coily — and developed a signature line of products that complement each type. Because every curl needs the regimen that treats it right.

The Ouidad philosophy knows your hair inside and out, ensuring that your hair — with its unique curl pattern and distinctive style — stays hydrated, healthy, and happy.

Our formulas use the most sophisticated ingredients and combine decades of experience with the latest in scientific breakthroughs. Our certified sal

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